Cricut 2021 Holiday Campaign
Brand: Cricut
My Role: Paper Artist/Set Designer
Art Director: Desiree Moss
Director of Photography: Cameron VanAusdal
Photographer: Carl Clark
Post Production/Stop Motion: Dan Hollister
Project Design/Set Styling: Brittany Mcdonnell
Project Coordinator: Linda Hart
A Desert Christmas set design created to advertise Cricut’s Maker 3.
For Cricut’s 2021 holiday campaign, there were 5 different sets built, each advertising a different machine. While I created illustrations and props for several scenes, the desert set was the one I helped create from start to finish.
I sketched compositions for the shot list, designed and built props, and helped assemble the final set.
Sketches vs the final shot
Behind the scenes of the set
